We all have used those cool filters on Instagram that gives all sorts of special effects like making it look like we are wearing sunglasses or even make objects appear which adapt themselves to the surroundings of our video and look so real. But how are these filters useful for digital media marketing? Let’s find it out.
Augmented reality (AR) filters, in technical terms are computer generated effects designed such that they can be superimposed on real-life photos or videos, they add an imaginary layer on our photos and videos giving it special effects. You must have seen the famous ‘Dog filter’, it is an example of an AR filter.
AR filters can be leveraged for brands and businesses to increase their reach on social media platforms. An AR filter can be used to showcase a brand’s persona, a custom AR filter will reflect the brand’s ideas and the audience will be able to connect to the brand.
A good AR filter can help build a strong connection with the audience, making an interactive AR filter helps increase the engagement of the audience. It helps build a strong connection with the audience and they will remember the filter with the name of the brand.
AR filters are one of the best ways to interact with the audience, encouraging people to tag your brand’s social media handle helps to increase the reach of the brand. And when someone shares their photos or videos with a filter, the filter will be displayed in the top left corner for others to use, hence making more people to know about your brand.
Moreover using an AR filter makes your brand stand out and make people will perceive your brand by its social media presence.
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